Pace
All teams / Marketing

Marketing

Draft content, plan campaigns, enforce brand voice, report on what moved.

Marketing ships more than it writes. The work cycle is brief → draft → review → measure, repeated across channels. Pace shortens each step and keeps the voice consistent. Drop /brand-voice:discover on existing content once; every subsequent draft validates against it.

Plugins to install

Pick from this set for the role. Primary plugins are essential; companions multiply value.

  • marketing primary

    Content drafts, campaign plans, competitor briefs, performance reports.

    claude plugin install marketing@pace
  • brand-voice primary

    Discover your tone from existing docs, then validate every draft against it.

    claude plugin install brand-voice@pace
  • design companion

    UX research, accessibility audits, design system support for marketing pages.

    claude plugin install design@pace
  • enterprise-search companion

    Find existing assets, decks, and copy before drafting new ones from scratch.

    claude plugin install enterprise-search@pace

Connectors to set up

Claude prompts to authorize each one the first time a relevant skill fires. You only do this once per project.

  • Slack
  • Canva
  • Figma
  • HubSpot
  • Amplitude
  • Notion
  • Ahrefs
  • Klaviyo
  • SimilarWeb

Workflows

Common ways teams use these plugins day to day. Each one is a starting point; adapt the prompt to your context.

  • Campaign plan

    Generates a campaign brief: positioning, target audience, channels, timeline, assets needed, success metrics.

    /marketing:campaign-plan Q4 product launch

  • Brand voice validation

    Reads a draft and flags phrases that drift from your brand tone. Run it after every content draft.

    /brand-voice:validate this blog draft

  • Competitor brief

    Summarizes a competitor announcement or campaign and suggests our angle of response.

    /marketing:competitor-brief on Linear's launch yesterday

  • Content draft

    Drafts blog posts, social, emails, or landing copy. Pulls in your brand voice automatically once /brand-voice:discover has run.

    /marketing:draft-content blog post: how agentic workflows change product roadmaps

  • Channel performance report

    Reads connected analytics, builds a weekly or quarterly report with notable wins, drops, and recommended shifts in spend.

    /marketing:performance Q3 channel mix

Tips & tricks

Field-tested patterns from teams that have already shipped a quarter or two on these plugins.

  • Run /brand-voice:discover first

    One run on your existing best content gives every later skill a tone calibration to work against. Without it, drafts sound generic.

  • Connect Ahrefs early

    Competitor briefs without search data are guesswork. Ahrefs (or SimilarWeb) gives you the actual traffic + keyword picture.

  • Search before writing

    /enterprise-search:find before drafting; half the "new" content already exists somewhere in Notion or Drive.

  • Treat the campaign plan as living

    Run /marketing:campaign-plan once at kickoff, then reference it through the campaign. Re-running mid-flight to update the plan beats wing-it.

  • Stack draft + validate

    Always: /marketing:draft-content → /brand-voice:validate → ship. The two-step is fast and the voice consistency compounds.

  • Use Canva connector for assets

    Plugins can fetch existing Canva designs as references when drafting variants, saving the "what does our last social post look like?" lookup.

See also